Health Content Writing
Quality research based content surpassing the competitors with increasing relevancy
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Build brand awareness with content and reach for highly productive market visibility. Show confidence in your products and customer service excellence. Make healthy advertising campaigns to promote innovation and changes in consumer behaviour.
Content Marketing Strategy
With clinical, medical and commercial projects, collaboration to produce content for marketing communication is a synergy. Meet the standard to keep ahead of the competition by aligning each phase of your service expectation with content development to achieve targeted results. Have the best research integrated and messages connecting to achieve quality information, maximum marketing effect and change.
Expert help for your project
Stages of content marketing process
Audience profiling
Use data tracking to find the influencers of purchasing behaviours. Age, gender, location, lifestyle, lifecycle stage, education, interests and attitudes.
Needs analysis reporting
Align your business goals, desired results, past performance, gaps and a solution. An audit of popular content and format assessment can help plan strategy.
Campaign objective
Gain new buying customers, recruit email subscribers, and develop long term lead generation with SEO to improve Google ranking. Build brand authority and relations with content serving customers.
Simple product value
Communicate real value to a customers need. Distinguish it against the competitor.
Integrating with a conversion funnel
Drive conversion optimising with content educating on the business marketing, branding, production and promotion.
Designing for the social channel
What is the best content for each social media channel? Take advantage of free marketing with best performing content entertaining or educating. Use a variety of visuals, relevancy, aim for connections, frequency of posting and annual options of digital tools. Images, videos, infographics, presentation, memes and screenshots.
Scheduling success with campaigns
Actively campaign your propositions as a dominate amongst other options or industry deals. Get results with social media conversion rate analytics!
Marketing
Marketing to considering the influential changes in social media platforms, worldwide issues, key industry events, social emotions and network groupings.
Meeting Industry Standards and Compliance
Australian Communications and Media Authority (ACMA) - Telecommunications Rules
Australian Council of Graduate Research Inc (ACGR) - Guidelines for editing research theses
Australian Health Practitioner Regulation Agency (AHPRA) - Guidelines for advertising a regulated health service
Australian Government, Australian Law Reform Commission (ALRC) - SPAM ACT 2003
Medical Presentations - Proofreading marks
Medical Presentations Confidentiality Agreement - Non-Disclosure Agreement
Medicines Australia (MA) Medicines Australia Code of Conduct Guidelines
The Institute of Professional Editors Limited (IPEd) - Australian Standards for Editing Practice
Therapeutic Goods Administration (TGA) - Therapeutic Goods Advertising Code
World Wide Web Consortium (W3C) - Web Content Accessibility Guidelines (WCAG) 2.0